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December 23, 2019

How PR Professionals Can Leverage Social Media

According to Hootsuite, 3.196 billion people are using social media, and over 90% of brands use social media to increase awareness. Integrating social media in your PR strategies is a must for your organization and is critical for your success. Here are four ways PR professionals can leverage social media for their organization.

Strengthen Brand
According to Sprout Social, consumers are 57.5% more likely to buy from a brand that they follow on social media because they feel like they have a positive connection. Use your social media to tell stories about your brand that people can connect with.

Develop Meaningful Relationships
Social media has made it easier for PR professionals to build relationships with journalists and bloggers unlike the old days of mass media. Connect with influencers online to gain attention, build reputation, and credibility for your organization.

Go Viral
Remember when Starbucks’ Unicorn Frappuccino went viral on social media? According to Business Insider, Starbucks got tens of millions of dollars in free advertising due to social media shares and were able to capture a new audience. Leverage social media to launch new products and share updates.

Crisis Management
PR professionals can use social media platforms to respond to crises in real time. Use social media to see what is being said about your brand and stay on top of any damaging messaging on social media. Be ready with messaging to address negative comments.

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