When it comes to marketing, no matter what industry you are in, it’s hard to beat the exposure provided by the internet. According to Smart Insights, as of the end of January 2022, Google sees over 3.5 billion searches a day. In addition, Global Web Index found that 58.4% of consumers purchased a product or service online each week.
That’s a lot of potential eyes on what you are trying to sell, but how do you ensure your product is being seen in a memorable way?
Search engine marketing (SEM).
“A big part of search marketing is how can we help people? How best can we help people find what they are looking for when they are doing a search? What is it that they truly need or want to solve the problem they are facing?” said Melinda Weinstein, CEO of Market Mindshift and adjunct faculty at the University of Denver’s University College.
There are some very deep psychological concepts that are at play when it comes to SEM; it is not simply about writing catchy ads or being an amazing salesperson. Understanding what people are doing in the online space and predicting their needs is among the search engine marketing and optimization skills that are in high demand in the job market.
Interested in learning more? The Search Marketing course, taught by Weinstein through DU’s University College, will provide deep insight into the tools and tactics of search marketing, including:
· Overcoming challenges presented by algorithm updates, increasing mobile device usage, and the influence of social media
· SEM techniques: search engine optimization and paid search marketing
· Mobile and local search practices
Ready to start as soon as possible? Enroll in this entirely online graduate course before you apply, and get started in March! Learn more at ucollege.du.edu/sem.